Always In Rhythm - The First Real Sport Fragrance

The first true

sport fragrance.

Glide through your workout feeling fresh and clean the whole time without making it anyone else's problem.

Confidence that doesn't fade when intesity rises. Designed to work with your body, not against it.

sport fragrance

Glide through your workout feeling fresh and clean without making it anyone else's problem.

The first true

sport fragrance.

The first true

sport fragrance

Glide through your workout feeling fresh and clean without making it anyone else's problem.

Why We Decided To Make It

Other brands are made for

nightclubs & dates.

Other brands are made for

nightclubs & dates.

Clash with sweat.

Most fragrances mix with sweat and make you smell worse.

Quit when your day starts.

They're fine at rest but fall apart once you’re actually doing something, forcing you to dig through your bag to reapply.

Too loud to wear.

Draw the wrong kind of attention.

Turn scent into a decision.

One more thing to overthink before leaving the house.

Meet

our fragrance.

Meet

our fragrance.

Meet

our fragrance.

Doesn’t clash with sweat.

Carefully selected ingredients that won’t break down or turn sour with sweat.

Holds up through motion.

Stays balanced as you move. In the gym, at the run club, meetings, and back again.

Smells clean. Gets noticed.

Light enough for workouts and sharp enough for real compliments.

One scent. No second thoughts.

Made for those who live sport daily, and refuse to compromise on how they present themselves.

Our

formulation

Our

formulation

Science-backed ingredients that stay fresh and never bother those around you.

Top notes

.

Citruses
Limonene, the molecule behind the citrus character in this fragrance, has been shown in brain studies to activate the region associated with focus and mental engagement in healthy adults (Sowndhararajan et al., 2015). Citrus oils can oxidize quickly, which is why we stabilize them with alpha-tocopherol (Vitamin E), an antioxidant.

Citruses
Limonene, the molecule behind the citrus character in this fragrance, has been shown in brain studies to activate the region associated with focus and mental engagement in healthy adults (Sowndhararajan et al., 2015).
Citrus oils can oxidize quickly, which is why we stabilize them with alpha-tocopherol (Vitamin E), an antioxidant.

.

Heart notes

..

Matcha, jasmine and musk
The character of the fragrance: green, floral, and skin-close. Linalool, naturally found in jasmine, and intentionally in our fragrance, has been shown to produce a measurable calming effect (Kuroda et al., 2005).

Matcha, jasmine and musk
The character of the fragrance: green, floral, and skin-close.
Linalool, naturally found in jasmine, and intentionally in our fragrance, has been shown to produce a measurable calming effect (Kuroda et al., 2005).

..

Base notes

...

Cedarwood, amber, sandalwood, Iso E Super and vanilla
Warm, low-volatility molecules that release more as your skin heats up, but never too much. Iso E Super is part of this base, and it never wears out your nose like conventional fragrances do. Even when you stop noticing it yourself, the scent remains active (Mignot et al., 2022).

Cedarwood, amber, sandalwood, Iso E Super and vanilla
Warm, low-volatility molecules that release more as your skin heats up, but never too much.
Iso E Super is part of this base, and it never wears out your nose like conventional fragrances do.
Even when you stop noticing it yourself, the scent remains active (Mignot et al., 2022).

...

…

It didn't exist.

So we decided to make it.

It didn't exist.

So we decided to make it.

We both showed up to a run club event. I wanted something fresh to wear, not heavy like a date scent. I wear fragrance, but nothing felt right. Later I stood there thinking, I still don’t know what scent makes sense for a day like this.

Jakob Hočevar, Co-Founder

We both showed up to a run club event. I wanted something fresh to wear, not heavy like a date scent. I wear fragrance, but nothing felt right. Neither of us knew what to wear and no brand spoke to our needs. That was the start. We then spent 9 months studying which compounds stay stable during workouts and running sessions. We tested 7 samples developed by our perfumer Patrice. He then developed three iterations, and the one we chose became Always In Rhythm.

Jakob Hocevar, Co-Founder

I have been creating fragrances for many years. However, the brief from Jakob and Tim was quite interesting. It had to stay fresh even when the body temperature increases, especially when one starts to sweat. Vanilla, oud, heavy musk, etc., these notes do not hold up to the heat. Thus, we had to develop something from the ground up, built for movement, heat, and sustained physical activity.

Patrice Revillard, Perfumer

I was layering different scents and watching reviews to see what might work. After that run, I realized I still had not found the right one. A few days after the event, Jakob texted me. Same problem. Neither of us knew what to wear and no brand spoke to our needs. That was the start.

Tim Kok, Co-Founder

I was layering different scents and watching reviews to see what might work. After that run, I realized I still had not found the right one. That's why I dug into the research: hundreds of Reddit threads, fragrance chemistry studies, and user complaints. What I found was simple: people want to smell good without bothering those around them. The problem? Other sport fragrances are marketed with notes that science shows are chemically unstable in an active environment. This makes it impossible for them to deliver on their promises. That's why we focused on a different goal: combining freshness with chemical stability.

Tim Kok, Co-Founder

FAQ

Who is this for?

What makes this different from other sport fragrances?

How long does it last?

What if it doesn't perform as described?

Why are spots limited?

When will the fragrance be ready?

Is it for men or unisex?

Become a founding member

and help shape our fragrance.

Become a founding member

and help shape our fragrance.

Be a part of building the first real sport fragrance. Early access, 20% off all future products, forever (first 100 members only), and voice in development.

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Reserve your spot

100 founder spots. €55. Ships first.